Focus on Healthy Lifestyles: Jiahe Food Returns to 2025 Beijing Health Congress with SupOat

From August 15 to 17, the 31st China International Medical Equipment Exhibition and Scientific Conference (China-Hospeq 2025) & Beijing Health Congress was successfully held at the China National Convention Center in Beijing. Hosted by the International Health Exchange and Cooperation Centre of the National Health Commission, the conference themed Shared Healthcare Challenges, Joint Development Opportunities centered on innovation, international exchange and policy development. Spanning 22,000 square meters of exhibition space, it brought together more than 300 leading enterprises from over 10 countries and regions to explore future trends of the health industry.

SupOat, the oat milk brand under Jiahe Food (COGRAIN), was invited to the exhibition. Boasting its natural and healthy attributes of zero added sucrose, zero lactose and zero cholesterol, the product attracted numerous attendees for tasting and experience. Many advocates of healthy lifestyles highly praised its pure and mellow oat flavor after tasting, creating a lively on-site atmosphere. Jiahe’s on-site staff provided professional reception and active interactive communication with all visitors throughout the event.

During the exhibition, Academician Chen Junshi from the Chinese Academy of Engineering and other authoritative health experts visited the Jiahe booth in person to learn about SupOat products and offer professional guidance. Academician Chen has visited Jiahe Food on multiple occasions and highly recognized the company’s development path of prioritizing technological leadership and advancing industry-university-research integration in a practical manner.

As a steadfast practitioner in the healthy food sector, Jiahe Food actively responds to national policies on whole-grain healthy consumption. The company has established long-term strategic cooperation with the Academy of National Food and Strategic Reserves Administration (Academy of NAFRA)国家粮食和物资储备局科学研究院, jointly building the National Grain Industry (Whole Grain) Technology Innovation Center. The two parties have achieved full-chain collaboration across oat variety breeding, origin traceability, R&D innovation, formula design and production technology, successfully launching SupOat oat milk that meets national public health demands, and providing consumers with more natural and wholesome dietary choices.

More excitingly, Jiahe Food will upgrade its cooperation with Academy of NAFRA and soon launch a new Whole-Grain Oat Milk product. Adhering to the concept of functional wellness, the new product adopts a unique residue-retaining processing technology with a whole-grain oat content of ≥50%, preserving richer protein and dietary fiber. Enriched with Omega-3 fatty acids, it supports cardiovascular and cerebral health and supplies essential nutrients. Upholding a clean label standard, the product features zero trans-fatty acids, zero cholesterol, zero added sucrose, low saturated fat, low sodium and low sugar. It precisely targets the high-end plant-based healthy niche market, is expected to become a new growth driver, and further strengthens Jiahe’s brand influence in the healthy food industry.

Moving forward, Jiahe Food will continue to drive high-quality development of healthy food via technological innovation, deepen cooperation with academic and industrial partners, focus on research of health products tailored to national physical fitness, and make greater contributions to public healthy lifestyles.