Day 1 Highlights: Jiahe Food at HOTELEX Shanghai 2025! We Are Waiting for You!

On March 30, the 33rd HOTELEX Shanghai International Hotel & Catering Exhibition officially kicked off at the National Exhibition and Convention Center (West Shanghai Hongqiao). Jiahe Food showcased numerous innovative products and special events at Booth C50, Hall 2.2H, drawing huge crowds and generating great excitement right from the first day of the exhibition.

With the theme of 20 Years of Focus on Tea Beverages, Leader of Healthy Tea Drinks, Jiahe Food elaborately built three exclusive zones: Jiahe Food, Golden Cat Coffee and Blue Frog Shanghai. We comprehensively demonstrate our professional strength through premium tea ingredients, specialty coffee products and cutting-edge catering solutions under one roof.

Our extensive product lineup includes Kalima rice milk, dairy milk and tea extract series; Jinhua lemon, coconut and dark plum concentrates; SupOat organic oat milk and rich oat milk; as well as Golden Cat IIAC 2025 Platinum Award coffee beans, cat-ear & cat-paw shaped coffee beans, and espresso liquid, fully meeting diverse market demands.

PART 1 Two New Products Making Debut

Kalima Rice Milk features light, silky texture and natural sweet rice aroma, serving as an excellent raw material for the tea beverage industry. Kalima Tea Extract comes in multiple varieties. With no complicated brewing required, its cold extraction technology locks in tea aroma instantly, enabling easy preparation of various tea drinks.

PART 2 Fun Check-In Activities Open for Experience

Multiple popular interactive check-in zones are set up at Jiahe Food’s booth with vibrant atmosphere. Golden Cat Coffee launched a themed campaign named Take a Cup of Spring on Xiaohongshu. Participants can receive a coffee seedling or handmade coffee soap by posting notes with hashtags #GoldenCatCoffee and #CoffeeGroundSustainability. Our staff also shared practical tips on coffee grounds recycling on site, introducing its versatile uses in cleaning, hair care and planting, to advocate eco-friendly lifestyles in daily life.

PART 3 Free Tastings Attract Huge Crowds

Free tasting sessions for oat milk, milk tea and creative coffee drinks are in full swing at the booth, drawing numerous visitors to stop by and sample the products with an extremely lively on-site atmosphere.

During the exhibition, the official Douyin live stream of Golden Cat Flagship Store is held simultaneously. As live recommenders, hosts introduce best-selling products including 20x concentrated coffee liquid, mini-can freeze-dried coffee powder and flavored coffee liquid, along with exclusive benefits and limited-time discounts for online shoppers.

HOTELEX Shanghai 2025 is still ongoing. Jiahe Food has more premium products and wonderful displays waiting for you to explore. Welcome to Booth C50, Hall 2.2H for immersive visit and experience, and discover more surprises with us!